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Webinar – The Need for Child Care Isn’t Going Away: Poll Results Show What Parents Want, the Impact on Families, and How Public Support Can Drive Investments

March 18 @ 2:30 pm - 3:30 pm

Across party lines, voters nationally and in swing states like NC recognize that the early years are a critical time to invest in the education of young children and their families – particularly in a year like this one. The pandemic has lifted the veil on a problem that has long existed – parents are struggling to afford and access high quality child care, and it is impacting the bottom line for families, businesses, and the state’s economy.

The NC Early Childhood Foundation (NCECF) hosted a webinar sharing the results of the First Five Years Fund’s (FFYF) latest voter poll and NCECF’s recent poll of NC families with young children on topics surrounding child care and early learning. A panel then shared the impact the pandemic has had on NC parents, child care teachers, and child care providers. Participants learned:

  • What public support looks like both nationally and in eight swing states (including NC) for investments in child care and early learning.
  • What voters on both sides of the aisle think about whether we should focus on access, affordability, or quality of early childhood care and education.
  • What parents in NC have to say about their child care situations during the pandemic and what they need in order to get back to work.
  • What the revenue losses are to working parents, employers, and the economy due to inadequate and inequitable access to quality, affordable child care in NC – both before and during the pandemic.
  • What this all means in real terms to child care workers, center directors, and parents.

Charlie Joughin, Communications Director of First Five Years Fund and Muffy Grant, Executive Director of the NC Early Childhood Foundation provided brief presentations on the polling data. They were followed by a panel discussion including:

  • Cassandra Brooks, Owner and Operator of Little Believer’s Academy Inc. 
  • Chanelle (C.C.) Croxton, NC Organizing Director for the National Domestic Workers Alliance
  • Dr. Devonya Govan-Hunt, President of the Black Child Development Institute – Charlotte
  • Shanda Sumpter, Early Childhood Education Campaign Manager at NC Child and owner of two child care centers, panel moderator.

Access the recording of the webinar here.

Policymakers, funders, business representatives, grasstops and grassroots advocates, state and local government staff, Campaign for Grade Level Reading communities, Smart Start local partnerships, and providers of services for children and families were especially encouraged to attend.


March 18
2:30 pm - 3:30 pm
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