Webinar: Parents as Consumers – How and Why Parents Make Choices about Early Childhood Development

We are excited to partner with the Trust for Learning to share groundbreaking research that did something revolutionary—ask parents what they’re looking for in early childhood programs instead of assuming we already know. What they learned was perhaps just as revolutionary for us as advocates and practitioners—parents are not only engaged in their children’s education but are also good judges of program quality. And what they want for their kids’ education is pretty consistent across race and income. Parents are clearly in charge and believe they know what is best for their children. What does this new view on parents mean for field stakeholders?

Our presenters include Marianna McCall, Founding Partner of Trust for Learning and Rich Neimand, President of the Neimand Collaborative.

Register for the webinar to learn about the research and how it can inform your work on March 28 at 11:00 AM EDT.


Marianna McCall, Founding Partner of Trust for Learning
Marianna Kulak McCall is a Founding Partner of the Trust for Learning. In researching high quality learning options around the country, she has spent years exploring why more families do not have access to the education that would give their children the best start in life. Marianna believes every child deserves the right to reach their full potential. She also believes that system-wide change happens when policy makers, communities, advocates and funders work together. In addition to starting Trust for Learning, Marianna is a Trustee of the McCall Kulak Family Foundation which focuses on education. She is also active in statewide and national education advocacy. Marianna has previously worked on international development efforts in the non-profit sector for Save the Children where she coordinated international relief efforts, and for the Financial Services Volunteer Corps, where she was the Regional Director for Eastern Europe and Russia. Her private sector experience includes Director of Operations for Astrum International Corporation in Moscow, Russia where she represented several American manufacturers, as well as Russian joint-venture work as a paralegal at Arnold & Porter. She was also a Director of Delus Corp, a Russian equity fund. Marianna has a bachelors degree from Georgetown University and and MBA from the University of Connecticut.

Rich Neimand, President
Rich works at the confluence of politics, policy and consumerism to market social impact. He’s known for his ability to synthesize disparate information into compelling persuasion. Rich develops messages that tap into attitudes, touch shared values and unite different audiences around common objectives. His specialty is marketing progressive causes in a conservative way, breaking through political polarization to create advances in financial inclusion, education, health and conservation. Rich’s clients include Mastercard Worldwide, America’s Essential Hospitals, First Five Years Fund, Nobel Laureate James Heckman, Year Up, United Nations Foundation, Natividad Medical Center, Z. Smith Reynolds Foundation, Monterey County Behavioral Health and a variety of other great causes, philanthropies and initiatives.